POPIA Compliance

Our commitment to the Protection of Personal Information Act (POPIA) of South Africa

Last Updated: 20 February 2026

At Valentina Cortini Interior Design, we are committed to protecting your privacy and ensuring the security of your personal information. This page explains how we comply with the Protection of Personal Information Act (POPIA) of South Africa and outlines your rights under this legislation.

Effective Date

1 July 2021

Regulator

Information Regulator (South Africa)

Our Status

Fully POPIA Compliant

1. What is POPIA?

The Protection of Personal Information Act (POPIA) is South Africa's data protection law that came into full effect on 1 July 2021. It regulates how personal information must be collected, processed, stored, and shared, giving individuals more control over their personal data.

POPIA aims to protect personal information and uphold the constitutional right to privacy, while balancing other rights such as access to information.

The Act applies to all organizations operating in South Africa that process personal information, regardless of whether the processing is automated or manual.

2. Our Commitment to POPIA

Valentina Cortini Interior Design is fully committed to complying with POPIA. We have implemented comprehensive policies, procedures, and technical measures to ensure that:

  • Accountability: We take responsibility for all personal information in our possession.
  • Lawfulness: We process information lawfully and transparently.
  • Purpose specification: We collect information for specified, lawful purposes.
  • Further processing limitation: We don't use information for incompatible purposes.
  • Information quality: We keep personal information accurate and up-to-date.
  • Openness: We are transparent about our data practices.
  • Security safeguards: We protect personal information against loss, damage, and unauthorized access.
  • Data subject participation: We respect your rights to access and correct your information.

3. Information Officer

In accordance with POPIA, we have appointed an Information Officer who is responsible for overseeing our compliance with the Act and handling any data protection matters.

Valentina Cortini

Information Officer

[email protected]

+27 76 129 7140

266 Oak Ave, Ferndale, Randburg, 2194, South Africa

The Information Officer is supported by a dedicated team and can assist you with any queries related to your personal information, including access requests, corrections, or complaints.

4. What Personal Information We Collect

We may collect the following categories of personal information:

Identity Information

Name, surname, ID number, passport number

Contact Details

Email address, phone number, physical address

Property Information

Property details, design preferences, project requirements

Financial Information

Billing details, payment information (processed securely)

Communications

Emails, messages, consultation notes, feedback

Technical Data

IP address, browser type, device information (via cookies)

We only collect information that is necessary for the purposes stated in this policy and with your consent where required.

5. Purposes of Processing

We process your personal information for the following legitimate purposes:

Service Delivery

To provide interior design services, manage projects, and communicate about your design journey.

Client Communication

To respond to enquiries, schedule consultations, and send project updates.

Administration

To process payments, manage invoices, and maintain our client records.

Marketing

With your consent, to send newsletters, design inspiration, and promotional offers.

Legal Compliance

To comply with legal obligations, tax requirements, and regulatory frameworks.

Website Improvement

To analyze usage patterns and enhance our website experience (via analytics).

7. Your Rights as a Data Subject

POPIA grants you specific rights regarding your personal information:

Right to Access

You may request confirmation of whether we hold your personal information and request a copy of that information.

Right to Correction

You may request that we correct or update inaccurate, incomplete, or outdated information.

Right to Deletion

You may request deletion of your personal information, subject to legal retention requirements.

Right to Object

You may object to the processing of your information for direct marketing purposes at any time.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Regulator if you believe your rights have been violated.

Response Time: We will respond to your request within a reasonable timeframe, typically within 30 days as required by POPIA.

8. Security Measures

We implement appropriate technical and organizational measures to safeguard your personal information:

SSL/HTTPS encryption on all website communications
Secure hosting with reputable providers
Strict access controls and authentication
Regular security assessments and updates
Staff training on data protection
Confidentiality agreements with all employees

In the unlikely event of a data breach, we have procedures in place to detect, investigate, and notify affected individuals and the Information Regulator as required by POPIA.

9. Data Retention and Destruction

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected:

Data Category Retention Period
Enquiry information 2 years after last contact (unless client relationship established)
Client project information Duration of contract + 5 years (legal/tax requirements)
Financial records 5 years (as required by South African tax law)
Marketing data Until consent is withdrawn or unsubscribe request received
Website usage data As per analytics provider's retention policy

When information is no longer required, we ensure it is securely destroyed or de-identified to prevent unauthorized access.

10. Sharing with Third Parties

We may share your personal information with the following categories of third parties, only when necessary and with appropriate safeguards:

  • Service providers: Cloudinary (image hosting), Google Analytics (website analytics), email service providers, payment processors.
  • Professional partners: Suppliers, contractors, and tradespeople involved in your design project (with your knowledge).
  • Legal/regulatory authorities: When required by law, court order, or to protect our legal rights.

Important: We do NOT sell your personal information to third parties. Your information is never shared for marketing purposes without your explicit consent.

All third parties are required to respect the security of your personal information and to treat it in accordance with the law and our instructions.

11. International Data Transfers

Some of our service providers are located outside South Africa (e.g., Cloudinary in the USA, Google in the USA). When we transfer personal information internationally, we ensure:

  • The recipient country has adequate data protection laws; or
  • We have contractual protections in place (such as standard contractual clauses approved by the Information Regulator); or
  • You have provided consent for the transfer.

12. Direct Marketing

We will only send you marketing communications if you have given us your consent to do so. Each marketing communication will include:

  • Clear identification of Valentina Cortini Interior Design as the sender.
  • An easy and free mechanism to opt out (e.g., unsubscribe link).
  • Our contact details.

You can opt out of marketing communications at any time by clicking the "unsubscribe" link in any email or by contacting our Information Officer directly.

13. How to Lodge a Complaint

If you believe we have violated your rights under POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa:

Information Regulator (South Africa)

Physical Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001

Postal Address: P.O. Box 31533, Braamfontein, Johannesburg, 2017

Email: [email protected]

Website: www.justice.gov.za/inforeg/

Complaints email: [email protected]

We encourage you to contact us first to resolve any concerns, and we will do our best to address them promptly.

14. Policy Updates

We may update this POPIA compliance page from time to time to reflect changes in our practices or legal requirements. When we make material changes:

  • We will update the "Last Updated" date at the top of this page.
  • For significant changes, we may notify you through our website or directly.

We encourage you to review this page periodically to stay informed about how we protect your information.

15. Contact Our Information Officer

For any questions, concerns, or requests related to your personal information or POPIA compliance, please contact our Information Officer:

Valentina Cortini

Information Officer

Email: [email protected]

+27 76 129 7140

266 Oak Ave, Ferndale, Randburg, 2194, South Africa

We aim to respond to all requests within 30 days. If your request is complex or you have made multiple requests, we may take longer to respond, but we will notify you of any such delay.

Questions About Your Data?

We're here to help. Contact our Information Officer for any privacy concerns.